Conquer the challenge together

-- 2023 Corteco distributor meeting was successfully held

With the theme of "Conquer the challenge together", 2023 Corteco distributor meeting was grandly held in the NOK-FREUDENBERG Wuxi factory on August 23rd. In order to seek development, Richard Wang, the general manager of Corteco, accompanying with relevant functional teams, gathered with dozens of distributors from all over the country to look back on the past and broaden a new way for future.

At the beginning of this meeting, Richard Wang expressed gratitude to the distributors who have cooperated together with Corteco China for many years. In the past few years, the automotive aftermarket has been facing constant context and challenges due to the sluggish demand in the industry market. Focusing on transformation with terminal market and customer actual needs with the strong support and collaboration of all distributor partners, we have made precise efforts, ultimately delivering a satisfactory answer to the market.

Corteco China is now focusing on the field of heavy-duty commercial vehicles and construction machinery industry with its strategic development goal for the next five years. In accelerating the localization and enhancing brand promotion efforts, we will continue to closely communicate and cooperate with our loyalty partners in the future to find solutions and results together when we facing challenges.

Two product managers shared their new discoveries and breakthroughs in the field of engine seals and vibration control. In response to the current inventory and product coverage of the automotive aftermarket, Corteco China will increase its expansion of new product lines and accelerate the response speed to unstable market demands. In addition, we also clarified target tasks such as future product links and electronic catalog updates, in order to assist to partners in product development.

The supply chain management and marketing respectively introduced the current circumstance in the marketing strategy. Adhering to the customer-centric approach, we will comprehensively promote the upgrading and reconstruction of supply chain management. By strengthening communication with manufacturers, we will continuously follow up the merchant classification management guide to ensure the sustainable and high-quality growth of the vast majority of distributors.

Distributors visited the factory. They met automated operations in modern chemical plant workshops, experiencing the modern management style. Numerous distributors express their confusion in terms of fake products. Technical team members answered questions and helped distributors to identify counterfeit on the market, thereby reducing the losses due to counterfeit goods.

With the theme of "The Way to Business", Lin Wenjin, a training lecturer at NOK-FREUDENBERG Group, gave a deep interpretation of value sales to all distributors. Customer value is a value system that interweaves the actual value of goods with customer cognition. Distributors should focus more on the needs of end customers and the gaps in the market environment, in order to improve their market competitiveness and move towards a sustainable development path for distributors.

After that, product management from NOK-FREUDENBERG group also gave an introduction on the current NEV related products. The latest product development and future plans for NEV left a deep impression and emphasis confidence of distributors in product, further stimulating their expectations for the development of products.

At the end of the meeting, in order to have better face-to-face chance communicated with distributors, numerous distributors have been divided by several discuss groups with the topic of "Conquer the challenge together". they competed to speak up and put forward their own opinions on site. Focusing on the 2028 strategy, Collaborative distributors will have precise control over the market, exploring diversified development and experiences in the automotive aftermarket. Continuously focusing on the attention of end users, Corteco will enhance the coverage of products including sealing, vibration control and kits so as to provide distributors more completive solutions in the future.

Standing on the new trend of the automotive aftermarket, Corteco will work together with all distributors and industry partners to find a new way. Corteco will ultimately solve problems and work together to achieve a bright future aftermarket!